Female Beauty

The famous Italian designer Giorgio Armani is to appear at London Fashion Week for the first time this September to show his spring/summer 2007 Emporio Armani women’s wear collection. At the same time, he will be launching his Product Red collection to raise funds for the Global Fund to fight AIDS in Africa. Emporio Armani is one of the five brands participating in the Red economic initiative launched by the rock star Bono and Bobby Shriver - nephew of the late President John F Kennedy - at the Davos World Economic Forum in December.
“It will be an honour and a privilege to present my Emporio Armani collection at London Fashion Week and, at the same time, create further momentum for Bono and Bobby Shriver’s RED initiative.”

The chief executive of the British Fashion Council, Ms Hilary Riva, said: “This will be a huge boost for London Fashion Week. “Celebrities, VIPS and models will fly in from all over the world for this event, putting the international spotlight firmly on London. “We are delighted to welcome Mr Armani.” Mr Armani said,” London is, in many ways, the world’s most cosmopolitan and influential city. It has become a crossroads for so many of today’s cultural references - including contemporary art, architecture, the performing arts, literature, food, music, film and fashion.”

The Emporio Armani show will be staged on Sept 21 as one of the highlights of London Fashion Week. It will be a gala celebration of fashion and music with a front-row line-up that will include many of Mr Armani’s friends from the worlds of film, music and sport. The event will also mark the re-opening of London’s iconic Emporio Armani store and cafe on London’s Brompton Road, first opened in 1988 and currently closed for refurbishment.
Apart from the Emporio and RED collections, a selection of hand-beaded and embroidered Red Carpet gowns from the designer’s Priv¨ couture collection will also be featured on the catwalk.

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