“Reduced Bounce” with Panache Sports Bra
Category: Women Business, Women in Sports
We all know that different sports require different support and it is essential that women get a sports bra that gives the correct support for the exercise they are engaged in. A sports bra for a high impact sport such as running or aerobics, can normally be used for a low impact sport, however the reverse is not true for a low impact bra sports bra if designed for walking or Pilates.
Scientists have developed a sports bra which claims to ‘banish the bounce’. Unlike conventional ‘crop top’ products, the garment encapsulates each breast separately in secure moulded cups and claims to reduce movement from all angles.
During their research they monitored the breast movement of a 32E model on a treadmill using 3D motion sensors. The results found the bra reduced bounce by 83 per cent, compared with a 65 per cent cut by rivals.
Panache, a lingerie brand that caters to larger-breasted women, spent three years researching the “battle of the bounce” and is now preparing to launch the sports bra in October for $57 or 35 Pound and in sizes D to H.
British javelin thrower Goldie Sayers is an ambassador for the bra. She said: ‘A well-fitted bra is essential for any sportswoman with a large bust.’
The creators of the product say it effectively acts as “two hands holding the breasts” rather than the traditional sports bra, which flattens against the rib cage.
The sport bra was the brainchild of head designer Clare Fallon. It was then tested by Loughborough Sports Technology Institute, in Leicestershire.
“This was probably the hardest bra that I have ever had to design because there were so many elements to it,” the Daily Mail quoted Miss Fallon, who has worked for Sheffield-based Panache for 18 years, as saying.
“Most people think designing a bra is just cutting out two triangles and sewing them together – they don’t realise just how much technical work goes into it,” she added.
Tags: Panache, Panache sport bra, reduce bounce, sport bra
