Sarah Harding, the platinum blonde beauty from Girls Aloud has become the new face and body for Ultimo Lingerie, one of the world’s most famous lingerie brands. Reports claim that Sarah was chosen to model the underwear range after she was seen wearing a bikini on holiday in the papers. She said: “When Michelle asked me to become the new face and body of the brand, I was so honoured and extremely excited. I loved working with her and the team. The Ultimo lingerie is gorgeous.”
The lingerie and swimwear brand is the brainchild of Scottish entrepreneur Michelle Mone. Since the launch of the original Ultimo bra in 1999, Mone has gone on to invent the Backless Body and Miracle Body.
According to Ms. Mone, “Sarah had never modeled before but she was fantastic on the day of the shoot. She was signed to appeal to a younger market and to further demonstrate Ultimo’s ability to enhance a woman’s confidence, both inside and out.” more…
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